VISUAL MERCHANDISING MOTHER'S DAY
BRIGHT / HARMONIOUS / ARTISTIC
CUSTOM PROPS + SIGNAGE + INSTALL
This Visual Merchandising install was created as a social media campaign for Mother’s Day, for one of our large retail clients. With an emphasis on hand illustrated, watercolour florals, all painted in-house with our graphics team, these were transferred onto floor stickers and custom shaped backdrops. Our fabrication & production team created custom black frames which enabled the watercolour florals to come to life, with complimenting faux flowers, to lift the decor from the floor to the top of the structure. Black seating was also used to compliment the design and draw through the Centre’s newly renovated area, the Market Room. This campaign was used to create a space with Mum and use the campaign’s hashtag, which could ultimately win you and Mum a seat at Julie Goodwin’s Mother’s Day High Tea.
“Visionaries, Creators, Artisans”
